How to Cut Your Google Ads Cost-Per-Click in Half

Paid search can be a money pit or a money machine. The difference is disciplined optimization.

Tighten Your Match Types

Broad match burns budget. Combine phrase and exact match with a robust negative keyword list.

Improve Quality Score

Higher relevance between keyword, ad and landing page lowers your CPC directly.

Use Audience Layering

Bid more on high-intent audiences and less on cold traffic.

Our PPC team audits every account for these leaks before scaling spend.